Score Right, Not High!
- World Heart Day 2024

The Singapore Heart Foundation has tasked us with developing an integrated marketing campaign to promote World Heart Day, centred around the message "Score Right, Not High!" This campaign aims to encourage people to know their numbers to manage blood pressure for better health. We leveraged both digital and physical touchpoints, including social media platforms for digital engagement and a carnival featuring various activities and informational booths for on-the-ground interaction.